Business Model Generation

Business Model Generation (2010) is a comprehensive guide to building innovative business models. From empathizing and connecting with customers to finding inspiration for products and learning from some of today’s most game-changing platforms, these blinks will help you kick-start your business thinking.

Who should read

Aspiring entrepreneurs Business people seeking an introduction to business models Readers curious about the core elements of businesses

About the author

Alexander Osterwalder is a co-founder of Strategyzer, an SaaS solution for business model generation. He offers online courses on creating innovative business models. Yves Pigneur is a computer scientist from Belgium. He has taught management information systems at the University of Lausanne, the National University of Singapore and at HEC Montreal. Osterwalder and Yves also co-authored Value Proposition Design and Business Model You.   © Alexander Osterwalder & Yves Pigneur: Business Model Generation copyright 2010, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.